Hailing from the stable of Chery Automobile is Jetour, a brand which has arrived in the Chinese automotive circuit with strong appeal to any buyer who prioritizes affordability, modern design and feature content. Jetour, established in 2018 with a focus on mid-range SUVs for families and young professionals. By 2023, Jetour reported that sales had risen by a quarter thanks to its various models such as X70 and X90 because of advanced technology integration, spaciousness and price positioning.
However, one place where Jetour distinguishes itself from other Chinese brands is its emphasis on smart tech and connectivity. For about $15,000 you could pick up a Jetour X70 with touchscreen (albeit not very impressive) infotainment a 10.1-inch screen from the factory equipped with voice control and even some kind of optional 360-degree cameras… With its attractive price balance-sheet, Jetour presents itself as an affordable option compared to the likes of well-rooted brands such as Haval or Geely. The X70 also comes with up to seven seats, ideal for bigger families who all too often are not catered at this affordability level.
Jetour's design philosophy reflects contemporary aesthetics with smooth lines, large grilles and sporty silhouettes. The X90, a larger SUV blends modern styling with everyday practicality of but an example is adaptive cruise control and even panoramic sunroof as well customizable ambient lighting. The X90 will be priced in the $18,000 to $25,000 range which offers a premium feel for not that much more than what you’d expect from budget conscious buyers looking style and comfort.
Jetour also does well in performance. The X70 and larger, but less-powerful (197 horsepower) X90 share the same 1.6-liter turbocharged engine with a seven-speed dual-clutch transmission. This makes for a nicer driving experience, which sees adequate acceleration and fuel use of around 8 liters per 100 kilometers. It may not be the most potent in its segment as Jetour is concentrating more on balanced dynamics and fuel efficiency – attracting sensible buyers who care about good old reliability, cost-effectiveness than high-end power.
In brand positioning, Jetour is different by aiming at young families and urban professionals with a lifestyle-oriented marketing strategy. It appeals to car shoppers who want a vehicle that caters toward an active lifestyle, and the brand touts adventure at nearly every turn. “Jetour’s emphasis on luxury that is within reach of more wallets, and other advantages such as family-friendly design features (after all,Qoros Finance is but one reason to trot out the kids), means mean this newcomer can give you a little bit extra car in return for your coin,” an industry expert noted.
That"s considerably more capacious and higher-spec than Changan or BYD for example–less the same level, but feels broader. However, it is up against brands such as Geely with a handful of redundant models (although better performance metrics and build quality). Still, Jetour has rapidly expanded its dealership network and is managing to move metal on price even as it maintains certain core equipment.
To check out Jetour’s lineup and see how it matches up to others, head to the model comparison pricing. All in all, Jetour — with connected and stylish design elements paired to excellent value-for-money pricing makes its handsome products there for the young Chinese families who are overwhelmed by the options coming their way!