Moonstone rings are trending right now and this is a change from the past trend that relied on diamonds, sapphires, rubies or emeralds to sparkle love as consumer attention shifted onto more independent stones with character behind them. In fact, figures show that moonstone rings have seen a surge in sales of 20% over the past five year as their popularity rises and they become more commonplace within jewelry collections. The new interest harkens a growing trend in fashion, where shoppers are drawn towards statement-making and meaningful items.
Moonstone rings are attractive because of their otherworldly, and sometimes spiritual characteristics. Moonstone is famous for its ghostly sheen and iridescent light play, a phenomenon called adularescence. The lilac color is actually a russet due to light scattering through layers of feldspar in the stone, which creates this effect. Moonstone rings can generally cost anywhere from about $150 to $1,200, so factors like the stone quality and size as well as craftsmanship will all play a role in pricing. Incredible awareness and acceptance have taken the place, which had made moonstone featured in celebrity dresses worn by actress Kate Hudson at Academy Awards or designer collections from up-market jewelry houses for better a demand.
As seen throughout history, moonstone has been used to summon intuitiveness and healing abilities; these age-old association is still relevant for the modern consumer. Moonstone has been associated with increased intuition and calm by ancient cultures. This historical significance still resonates with contemporary buyers, who see moonstone as much more than just a pretty stone. Moonstone rings have made appearances in the latest issues of major fashion magazines like, Vogue and Harper's Bazaar showcasing their trendy style as well cultural significance. Celebrities and influencers (actress Emma Watson, for one) have also started wearing moonstone jewelry, which is growing in visibility —and popularity.
According to jewelry industry analysts, moonstone rings are growing in popularity as an alternative for both everydaywear and special occasion pieces. This trend is mainly driven by the desire for personalized and meaningful accessories, with many consumers looking to jewellery that tells their must-have story. Its versatility means that the moonstone works in a variety of styles and settings — a great choice for any number of occasions.
While the moonstone ring is often associated with fine jewelry, their appearance in high-end collections and everyday wear alike speaks to a timelessness that's here to stay—especially as we leave 2019 behind. Moonstone has secured its place as a major trend in jewelry today thanks to the way it tantalizes with its optics and also due to centuries of cultural associations. With consumers still craving one-of-a-kind and artisanal, it's likely that moonstone ring will keep gaining traction as an enduring design in contemporary jewelry style.